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5. Learn who buys your product and why before you build more

 Feedback &amp; Surveys template

Learn who buys your product and why before you build more
=========================================================

Import a Laravel market research survey template, capture buyer context and budget signals, then review structured responses in your application.

 [ Open this template in the demo builder ](https://filaforms.app/app/templates/market-research-survey) 9 fields, 4 required. Free demo account, no card. 

 Updated September 2, 2026

 This Laravel market research survey gives prospective buyers a structured way to describe their context before your team commits engineering time. Import it into FilaForms when your application needs evidence about buyer needs, existing solutions, and willingness to spend.

The imported form collects buyer context, current solution information, and a self-reported spending signal. The field table below shows the imported structure. Your team can review submissions in the panel, preserve the original response, and use the patterns to guide interviews, positioning, or product discovery.

Use the form before a roadmap decision becomes expensive. A concise survey can reveal whether people describe the same problem, use similar alternatives, or assign different levels of urgency. It cannot decide what to build, but it can show where further research deserves attention.

[FilaForms is a Laravel form builder for Filament](/) that keeps submitted research beside the application records your team already operates. Build and revise the form visually in the panel, then keep the post-submission workflow in Laravel code.

  Fields in this template (9 fields, 4 required) 
------------------------------------------------

 Field types used: Select, Text, Multi Select, Checkbox List, Currency, Textarea. Every field is editable in the builder after import.

### About You

    Field Type Required Validation      Age Range `age_range`   Select, 7 options  Yes  `required`     Country `country`   Text  Yes  `required`     Industry `industry`   Select, 8 options  No  none     Company Size `company_size`   Select, 6 options  No  none     

### Buying Behaviour

    Field Type Required Validation      Products You Currently Use `current_products`   Multi Select, 5 options  Yes  `required`     What Drives Your Choice? `drivers`   Checkbox List, 6 options  Yes  `required`     Monthly Spend `monthly_spend`   Currency  No  none     How Often Do You Reevaluate? `reevaluation`   Select, 4 options  No  none     Anything Else We Should Know? `notes`   Textarea  No  none     

 Turn survey responses into research evidence
--------------------------------------------

The field table below groups questions around a respondent's business context, their current approach, and the cost signal behind that approach. That sequence reduces ambiguity. Reviewers can understand who answered before they interpret a stated need or budget range.

Keep the wording neutral. A question that suggests the preferred answer can turn a useful signal into a confirmation exercise. Ask about the respondent's current situation before asking about your proposed product. This gives people room to name an alternative workflow that your team did not anticipate.

Decide what happens after a submission before you invite participants. A founder may review every response weekly. An agency may attach a response to a discovery project. A product team may select respondents for follow-up interviews. Each path needs an owner and a clear decision rule.

Preserve the submitted values as the source record. Add internal tags, interview notes, and decision outcomes separately. This lets a reviewer distinguish what the respondent said from what the research team concluded later. It also makes it easier to revisit an earlier conclusion when new responses arrive.

Do not turn an individual answer into a market-wide finding. Look for repeated language across responses, then compare it with conversations and product evidence you already have. A response can identify a lead worth speaking to. It cannot establish demand on its own.

Adapt the survey for a shorter screener
---------------------------------------

Use the full template when you need a first view of buyer circumstances and current spending. Use a shorter screener when the invitation is part of early pre-purchase research. Drop `monthly_spend` for that version. The remaining questions can help you decide who merits a longer conversation without asking for a sensitive spending estimate too early.

Add a `referral_source` code when distribution matters to your research. It records where each respondent came from. That distinction matters when responses arrive through several channels. A result from an existing customer list may answer a different question from a result shared by an industry community.

Keep referral values stable across invitations. Choose names that describe the source instead of a temporary campaign label. Your reports remain useful when you compare results several weeks later. You can still record a campaign reference in your own outreach records when you need finer attribution.

Avoid expanding the screener until it becomes a substitute for an interview. A long survey raises the cost of answering and can attract only highly motivated respondents. Use the initial response to identify people with relevant experience. Ask the deeper questions in a conversation where you can clarify terms and follow unexpected details.

Store responses for analysis in Laravel
---------------------------------------

FilaForms emits `FormSubmitted` after a respondent submits the survey. A Laravel listener can read `industry`, `current_products`, and `monthly_spend` from the submission data. The listener below records the structured response in Laravel's log, which gives your application a traceable handoff point for analysis.

Save this listener as `app/Listeners/LogMarketResearchSurvey.php`. Laravel 12 discovers listeners in that directory automatically.

```
submission->data;

        $industry = $data['industry'] ?? null;
        $currentProducts = $data['current_products'] ?? null;
        $monthlySpend = $data['monthly_spend'] ?? null;

        Log::info('Market research survey received', [
            'form_id' => $event->form->getKey(),
            'submission_id' => $event->submission->getKey(),
            'industry' => $industry,
            'current_products' => $currentProducts,
            'monthly_spend' => $monthlySpend,
        ]);
    }
}

```

Replace the log call with the storage path your application already uses. You might create an internal review record, notify a research owner, or send approved records to an analysis process. Keep the form and submission keys with any derived record. They let reviewers trace a conclusion back to the exact response.

Set a regular review cadence before data accumulates. Reviewers should group answers by the question they are trying to answer, not only by the order responses arrived. For example, a team deciding whether to integrate with an existing product can compare current approaches before it interprets spending signals.

Keep open-text follow-up work close to the response. An internal note should record why a participant was selected and what the team learned after contacting them. That creates a useful audit trail. It also stops later readers from treating an unverified interpretation as a direct quote.

Know the limit of survey evidence
---------------------------------

This template collects self-reported answers only. It does not weight responses or guarantee a representative sample of the market. Use it to find patterns and questions for deeper research, not to calculate a market share or make a broad demand claim.

Sampling affects every conclusion. People who choose to reply may have stronger opinions, more time, or a closer relationship with your company than the market you want to understand. Record how you distributed the form, then consider that context when you compare groups or report a pattern.

Use this template when your team needs structured early evidence inside an application it operates. Review the [FilaForms features for Laravel and Filament](/features) when you plan the notification, review, and follow-up workflow around each submission.

 Use this template in your own application
-----------------------------------------

 With FilaForms installed, one call creates the form with every field, rule, and setting listed above. Then edit it in the builder.

```
use FilaForms\Core\Support\FormTemplates;

$form = FormTemplates::createFormFromTemplate('market-research-survey');
```

  Template schema (JSON) ```
{
    "name": "Market Research Survey",
    "description": "Understand buyers with demographics and purchase drivers",
    "icon": "heroicon-o-magnifying-glass-circle",
    "category": "Feedback & Surveys",
    "popularity": "Medium",
    "sections": [
        {
            "name": "About You",
            "fields": [
                {
                    "label": "Age Range",
                    "type": "select",
                    "code": "age_range",
                    "required": true,
                    "options": [
                        {
                            "value": "Under 18"
                        },
                        {
                            "value": "18-24"
                        },
                        {
                            "value": "25-34"
                        },
                        {
                            "value": "35-44"
                        },
                        {
                            "value": "45-54"
                        },
                        {
                            "value": "55-64"
                        },
                        {
                            "value": "65+"
                        }
                    ],
                    "width": "50"
                },
                {
                    "label": "Country",
                    "type": "text",
                    "code": "country",
                    "required": true,
                    "width": "50"
                },
                {
                    "label": "Industry",
                    "type": "select",
                    "code": "industry",
                    "required": false,
                    "options": [
                        {
                            "value": "Technology"
                        },
                        {
                            "value": "Retail"
                        },
                        {
                            "value": "Healthcare"
                        },
                        {
                            "value": "Education"
                        },
                        {
                            "value": "Finance"
                        },
                        {
                            "value": "Manufacturing"
                        },
                        {
                            "value": "Public sector"
                        },
                        {
                            "value": "Other"
                        }
                    ],
                    "width": "50"
                },
                {
                    "label": "Company Size",
                    "type": "select",
                    "code": "company_size",
                    "required": false,
                    "options": [
                        {
                            "value": "Self employed"
                        },
                        {
                            "value": "2-10"
                        },
                        {
                            "value": "11-50"
                        },
                        {
                            "value": "51-200"
                        },
                        {
                            "value": "201-1000"
                        },
                        {
                            "value": "1000+"
                        }
                    ],
                    "width": "50"
                }
            ]
        },
        {
            "name": "Buying Behaviour",
            "fields": [
                {
                    "label": "Products You Currently Use",
                    "type": "multi-select",
                    "code": "current_products",
                    "required": true,
                    "options": [
                        {
                            "value": "Spreadsheets"
                        },
                        {
                            "value": "In-house tools"
                        },
                        {
                            "value": "Off the shelf software"
                        },
                        {
                            "value": "Agency or consultant"
                        },
                        {
                            "value": "Nothing yet"
                        }
                    ],
                    "width": "100"
                },
                {
                    "label": "What Drives Your Choice?",
                    "type": "checkbox-list",
                    "code": "drivers",
                    "required": true,
                    "options": [
                        {
                            "value": "Price"
                        },
                        {
                            "value": "Ease of use"
                        },
                        {
                            "value": "Support quality"
                        },
                        {
                            "value": "Integrations"
                        },
                        {
                            "value": "Security"
                        },
                        {
                            "value": "Brand reputation"
                        }
                    ],
                    "width": "100"
                },
                {
                    "label": "Monthly Spend",
                    "type": "currency",
                    "code": "monthly_spend",
                    "required": false,
                    "width": "50"
                },
                {
                    "label": "How Often Do You Reevaluate?",
                    "type": "select",
                    "code": "reevaluation",
                    "required": false,
                    "options": [
                        {
                            "value": "Monthly"
                        },
                        {
                            "value": "Quarterly"
                        },
                        {
                            "value": "Annually"
                        },
                        {
                            "value": "Rarely"
                        }
                    ],
                    "width": "50"
                },
                {
                    "label": "Anything Else We Should Know?",
                    "type": "textarea",
                    "code": "notes",
                    "required": false,
                    "width": "100"
                }
            ]
        }
    ]
}
```

  Frequently asked questions
--------------------------

  What does this Laravel market research survey collect? It collects buyer context, current solution information, and a self-reported spending signal. The field table below shows the imported structure. 

 Can I use this template as a shorter pre-purchase screener? Yes. Drop monthly\_spend for a shorter screener aimed at pre-purchase research. 

 How can I track where survey respondents came from? Add a referral\_source code to record where each respondent came from. 

 How do I store market research survey responses in Laravel? Listen for FilaForms\\\\Core\\\\Events\\\\FormSubmitted and read industry, current\_products, and monthly\_spend from the submission data. 

 Does this survey produce a representative market sample? No. It collects self-reported answers only, and it does not weight responses or guarantee a representative sample of the market. 

   Run this form inside your Laravel app.
--------------------------------------

 FilaForms installs as a Filament plugin. Submissions land in your own database.

 [ Try it in the demo ](https://filaforms.app/app/templates/market-research-survey) [ See pricing ](https://filaforms.app/pricing) 

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